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PERSPECTIVE article

Front. Sports Act. Living

Sec. Sports Politics, Policy and Law

Volume 7 - 2025 | doi: 10.3389/fspor.2025.1683697

Bioethics and the Soft Power of Sport: A Contemporary Perspective

Provisionally accepted
  • 1Riga Stradiņš University, Riga, Latvia
  • 2Rigas Stradina universitates Socialo zinatnu fakultate, Riga, Latvia

The final, formatted version of the article will be published soon.

This article offers a perspective on the political dimensions of bioethics within elite sport, particularly regarding the regulation of performance-enhancing methods. Drawing from historical and contemporary examples, it suggests that bioethical decision-making in sport is often influenced by geopolitical agendas, institutional power relations, and national interests. Focusing on the World Anti-Doping Agency's regulatory process, the article argues that scientific assessments may be shaped or delayed by stakeholder lobbying, soft power strategies, and disparities in global access to biomedical innovation. Rather than providing a comprehensive review, this article reflects the author's viewpoint on how bioethics operates within contested frameworks of legitimacy, equity, and global influence. It concludes that recognizing bioethics as politically embedded is crucial for fostering fairer, more transparent, and globally representative governance in sport.

Keywords: bioethics in sport, Ethics of enhancement, Global sport governance, performance-enhancing methods, Political lobbying, soft power of sport, Sports ethics

Received: 11 Aug 2025; Accepted: 06 Oct 2025.

Copyright: © 2025 Kamenecka-Usova. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Marina Kamenecka-Usova, marina.kamenecka-usova@rsu.lv

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