ORIGINAL RESEARCH article
Front. Psychol., 15 July 2022
Sec. Organizational Psychology
Volume 13 - 2022 | https://doi.org/10.3389/fpsyg.2022.884673
RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
1. School of Literature and Business, Xi’an Siyuan University, Xi’an, China
2. School of Urban Construction, Xi’an Siyuan University, Xi’an, China
Summary
Citation
Bian W and Yan G (2022) RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment. Front. Psychol. 13:884673. doi: 10.3389/fpsyg.2022.884673
Received
26 February 2022
Accepted
23 June 2022
Published
15 July 2022
Volume
13 - 2022
Edited by
Debora Bettiga, Politecnico di Milano, Italy
Reviewed by
Eduardo Moraes Sarmento, Lusophone University of Humanities and Technologies, Portugal; Matthew Tingchi Liu, University of Macau, China
Updates
This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Disclaimer
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.