Frontiers in Communication

Original Research

Published on 10 Jun 2025

Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

Yunita Wijaya Handranata
Shifa Kalila

Frontiers in Communication

doi 10.3389/fcomm.2025.1583602

14,155 views
4 citations

Opinion

Published on 10 Jun 2025

Rebranding empire in the age of generative AI

Divya Lakshmi S

Frontiers in Communication

doi 10.3389/fcomm.2025.1604361

4,219 views
1 citation

Original Research

Published on 09 Jun 2025

Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective

Runnan Zou
Liping Jiang

Frontiers in Communication

doi 10.3389/fcomm.2025.1537640

5,515 views
1 citation

Original Research

Published on 09 Jun 2025

Artificial intelligence training in media: addressing technical and ethical challenges for journalists and media professionals

Barbara Sarrionandia
Simón Peña-Fernández
Jesús Ángel Pérez-Dasilva
Ainara Larrondo-Ureta

Frontiers in Communication

doi 10.3389/fcomm.2025.1537918

5,067 views
5 citations

Original Research

Published on 09 Jun 2025

Double-tap to disordered eating: the effect of social media influencers on Palestinian female university students: a mixed-method study

Ola Anabtawi
Alma Irshaid
Haya Ayoub
Faisal Saleh

Frontiers in Communication

doi 10.3389/fcomm.2025.1597682

2,645 views

Original Research

Published on 06 Jun 2025

Beyond behavioral change: evaluating the impact of environmental films on audience perceptions and beliefs about food system issues

Nayla Majestya
Irwanto Irwanto

Frontiers in Communication

doi 10.3389/fcomm.2025.1519348

4,934 views

Original Research

Published on 05 Jun 2025

Understanding repertoires of pedagogical practices and multiliteracies in Chilean schools: how to connect content and experience for learning

Patricia Thibaut
Andrea Lizasoain
Ninoska Lira-Muñoz

Frontiers in Communication

doi 10.3389/fcomm.2025.1523806

2,083 views

Original Research

Published on 05 Jun 2025

Creative city narratives vs. lived realities: an ethnographic study of UNESCO designation in Como, Italy

Massimiliano Raffa

Frontiers in Communication

doi 10.3389/fcomm.2025.1601820

7,290 views

Original Research

Published on 05 Jun 2025

Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication

Zoe Olbermann
Magdalena Nagl

Frontiers in Communication

doi 10.3389/fcomm.2025.1509682

7,511 views
2 citations

Perspective

Published on 04 Jun 2025

Reflection-AI: exploring the challenges and opportunities of artificial intelligence in higher education

Deanna D. Sellnow

Frontiers in Communication

doi 10.3389/fcomm.2025.1615040

7,702 views

Original Research

Published on 04 Jun 2025

Focus groups reveal how threat vigilance hinders social needs screening and referrals in the emergency department

Sara G. Bybee
Natalie J. Tedford
Ernest G. Grigorian
Brenda Luther
Jia-Wen Guo
Bob Wong
Lisa Diamond
Andrea S. Wallace

Frontiers in Communication

doi 10.3389/fcomm.2025.1558250

1,333 views

Perspective

Published on 04 Jun 2025

Interpreting for LGBTIQ+ asylum seekers in the Netherlands: challenges and policy recommendations

Ineke H. Crezee
Esther Monzó-Nebot
Elba Ramirez
Jona Sanders

Frontiers in Communication

doi 10.3389/fcomm.2025.1591277

1,815 views

Original Research

Published on 03 Jun 2025

Social listening and crowdsourcing in disaster communication—A citizen-centered media and communication consumption perspective

Nina Blom Andersen
Louise Hill
Nina Baron
Anne Bach Nielsen

Frontiers in Communication

doi 10.3389/fcomm.2025.1568839

2,693 views
2 citations

Perspective

Published on 30 May 2025

MUI’s fatwa on interfaith greetings and religious tolerance: can Indonesia find a middle ground?

Firdaus Yuni Dharta
Tri Susanto
Reddy Anggara
Fajar Hariyanto
Hendry Roris P. Sianturi

Frontiers in Communication

doi 10.3389/fcomm.2025.1537568

8,537 views
1 citation

Policy and Practice Reviews

Published on 30 May 2025

The science communication in social media theory of change evaluation framework: a system of establishing goals and assessing efficacy for knowledge brokers, intermediaries and boundary spanners

Sarah B. Cavanah
Kaylan Kemink

Frontiers in Communication

doi 10.3389/fcomm.2025.1534363

5,004 views

Original Research

Published on 30 May 2025

Video-stimulated recall interviews for multimodal awareness raising in communication among adolescent emergent multilinguals

Maria Tsikou
Maria Papadopoulou

Frontiers in Communication

doi 10.3389/fcomm.2025.1432271

1,714 views

Original Research

Published on 30 May 2025

Loyalty beyond transactions: the role of perceived brand ethics in e-commerce

Nathalie Peña-García
Enrique ter Horst

Frontiers in Communication

doi 10.3389/fcomm.2025.1605171

8,220 views
5 citations

Original Research

Published on 28 May 2025

Impact of non-fungible token digital art information on intention to purchase digital collectibles: an extended theory of planned behavior approach

Donghwa Chung
Yanfang Meng
Jiaqi Wang

Frontiers in Communication

doi 10.3389/fcomm.2025.1592446

2,766 views
1 citation

Editorial

Published on 27 May 2025

Editorial: Emerging technologies and organizational communication: envisioning the future of work

Komal Khandelwal
Ashwani Kumar Upadhyay

Frontiers in Communication

doi 10.3389/fcomm.2025.1602251

2,956 views

Original Research

Published on 26 May 2025

From assistance to integrity: exploring the role of AI in academic communication across Russian and Turkish campuses

Olga V. Sergeeva
Marina R. Zheltukhina
Servet Demir

Frontiers in Communication

doi 10.3389/fcomm.2025.1479813

7,977 views
1 citation

Hypothesis and Theory

Published on 22 May 2025

Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism

Jie Han
Lexin Yun
Yaming Wang

Frontiers in Communication

doi 10.3389/fcomm.2025.1602833

3,039 views

Original Research

Published on 22 May 2025

Reframing gender in rural tourism: a cross-national analysis of official websites in the Mekong Subregion

Mi Hoang
Tan Le Minh

Frontiers in Communication

doi 10.3389/fcomm.2025.1596789

3,769 views
1 citation

Original Research

Published on 22 May 2025

The nexus between public communication and policy implementation revisited: insights from the Population and Civil Registration Service of South Sulawesi, Indonesia

Sukarniaty Kondolele
Muhammad Iqbal Sultan
Muhammad Akbar
Bama Andika Putra

Frontiers in Communication

doi 10.3389/fcomm.2025.1556747

5,697 views
2 citations

Original Research

Published on 22 May 2025

Triple-A transnational education (TNE): addressing intercultural challenges

Jiayi Wang

Frontiers in Communication

doi 10.3389/fcomm.2025.1568138

5,366 views
5 citations

1,968 Publications

volumes

Volume 10 - 2025

Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

Rebranding empire in the age of generative AI

Factors influencing Chinese folk music transmission via the Douyin short video platform: a grounded theory perspective

Artificial intelligence training in media: addressing technical and ethical challenges for journalists and media professionals

Double-tap to disordered eating: the effect of social media influencers on Palestinian female university students: a mixed-method study

Beyond behavioral change: evaluating the impact of environmental films on audience perceptions and beliefs about food system issues

Understanding repertoires of pedagogical practices and multiliteracies in Chilean schools: how to connect content and experience for learning

Creative city narratives vs. lived realities: an ethnographic study of UNESCO designation in Como, Italy

Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication

Reflection-AI: exploring the challenges and opportunities of artificial intelligence in higher education

Focus groups reveal how threat vigilance hinders social needs screening and referrals in the emergency department

Interpreting for LGBTIQ+ asylum seekers in the Netherlands: challenges and policy recommendations

Social listening and crowdsourcing in disaster communication—A citizen-centered media and communication consumption perspective

MUI’s fatwa on interfaith greetings and religious tolerance: can Indonesia find a middle ground?

The science communication in social media theory of change evaluation framework: a system of establishing goals and assessing efficacy for knowledge brokers, intermediaries and boundary spanners

Video-stimulated recall interviews for multimodal awareness raising in communication among adolescent emergent multilinguals

Loyalty beyond transactions: the role of perceived brand ethics in e-commerce

Impact of non-fungible token digital art information on intention to purchase digital collectibles: an extended theory of planned behavior approach

Editorial: Emerging technologies and organizational communication: envisioning the future of work

From assistance to integrity: exploring the role of AI in academic communication across Russian and Turkish campuses

Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism

Reframing gender in rural tourism: a cross-national analysis of official websites in the Mekong Subregion

The nexus between public communication and policy implementation revisited: insights from the Population and Civil Registration Service of South Sulawesi, Indonesia

Triple-A transnational education (TNE): addressing intercultural challenges