REVIEW
Published on 15 Sep 2025
Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review
doi 10.3389/fspor.2025.1642180
- 2,528 views
- Frontiers in Sports and Active Living
- Sports Management, Marketing, and Economics
- Research Topics
- Sports marketing evolution: Emerging trends, challenges, and future directions
Sports marketing evolution: Emerging trends, challenges, and future directions
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Articles
ORIGINAL RESEARCH
Published on 14 Jul 2025
All bets are on: obsession, engagement, and moral tension in sports betting behavior
doi 10.3389/fpsyg.2025.1608414
- 2,327 views
PERSPECTIVE
Published on 08 May 2025
Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport
doi 10.3389/fspor.2025.1597444
- 11,104 views
- 2 citations
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