ORIGINAL RESEARCH
Accepted on 05 Nov 2025
Characteristics of Sports Brand Content on Social Media and Their Effects on Consumers
- 126 views
- Frontiers in Sports and Active Living
- Sports Management, Marketing, and Economics
- Research Topics
- Sports marketing evolution: Emerging trends, challenges, and future directions
Sports marketing evolution: Emerging trends, challenges, and future directions
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Articles
REVIEW
Published on 15 Sep 2025
Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review
doi 10.3389/fspor.2025.1642180
- 3,528 views
ORIGINAL RESEARCH
Published on 14 Jul 2025
All bets are on: obsession, engagement, and moral tension in sports betting behavior
doi 10.3389/fpsyg.2025.1608414
- 3,201 views
PERSPECTIVE
Published on 08 May 2025
Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport
doi 10.3389/fspor.2025.1597444
- 13,177 views
- 2 citations
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