Frontiers in Sports and Active Living | Sports Management, Marketing, and Economics

Review

Published on 23 Sep 2025

The costs of participation in and delivery of community sport in Australia—a narrative review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Rochelle Eime
Katherine Owen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1641527

1,541 views

Policy and Practice Reviews

Accepted on 22 Sep 2025

The legal and economic aspects of the "Esports Illusion" -Why Competitive Gaming Fails to Become an Independent Industry

in Sports Management, Marketing, and Economics

Pál Novák
Balázs Hohmann
Dávid Sipos
Gergely Szőke

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1636823

366 views

Original Research

Accepted on 19 Sep 2025

Mapping Sponsorship Portfolios in Esports: Implied Strategic Continuity and Diversification in the League of Legends Pro League

in Sports Management, Marketing, and Economics

Pengyu Zhu
AGUDAMU AGUDAMU
Yang Zhang

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1601238

400 views

Brief Research Report

Accepted on 19 Sep 2025

Wearable Technology to Assess Changes in Biomechanical Markers and Physiological Vitals 1 in a Female Division I Collegiate Student-Athlete Observing Ramadan: A Case Study

in Sports Management, Marketing, and Economics

Joseph Amitrano
Tariq Ameer
Gina Lewandowski
Lauren Calabrese
Dhruv Seshadri

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1576424

434 views

Editorial

Published on 19 Sep 2025

Editorial: Multidimensional development of student-athletes: new perspectives on dual career

in Sports Management, Marketing, and Economics

Ricardo T. Quinaud
Mojca Doupona
Flavia Guidotti
Laura Capranica

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1701681

1,162 views

Conceptual Analysis

Accepted on 17 Sep 2025

Augmented authenticity in athlete branding through human-AI co-production

in Sports Management, Marketing, and Economics

Hans Westerbeek

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1643885

460 views

Review

Published on 15 Sep 2025

Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Thomas van Schaik

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1642180

1,718 views

Brief Research Report

Published on 12 Sep 2025

Advancing NFL win prediction: from Pythagorean formulas to machine learning algorithms

in Sports Management, Marketing, and Economics

Caroline Weirich
Jun Woo Kim
Youngmin Yoon
Seunghoon Jeong

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1638446

3,105 views

Brief Research Report

Published on 10 Sep 2025

Redefining the draft pick valuation in the National Football League

in Sports Management, Marketing, and Economics

Bryce Hadley
Jun Woo Kim
Marshall Magnusen
Kyoung Tae Kim

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1628223

1,239 views

Original Research

Published on 05 Sep 2025

Impact of a hybrid exercise intervention on subjective happiness and self-perceived health of workers: a case study

in Sports Management, Marketing, and Economics

José M. Núñez-Sánchez
Carmen Sarah Einsle
Jorge López-Fernández
Víctor Jiménez Díaz-Benito

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1569455

1,512 views

Original Research

Published on 29 Aug 2025

From recruitment to enrollment: understanding student-athletes’ college choice decisions

in Sports Management, Marketing, and Economics

Anas Al-Fattal
Eddie G. Walker II
Anita M. Gust

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1652581

1,741 views

Original Research

Published on 29 Aug 2025

Physical, psychosocial and dual-career loads as risk factors for injuries and illnesses in elite handball players: a 45-week prospective cohort study

in Sports Management, Marketing, and Economics

Kristina Drole
Armin Paravlic
Kathrin Steffen
Mojca Doupona

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1664247

1,296 views

Original Research

Published on 25 Aug 2025

The goals and selection criteria of sports scholarships: mutual benefits perceived by South African schools'

in Sports Management, Marketing, and Economics

Christopher Ekron
Brendon Knott
H. Thomas R. Persson
Mogammad Sharhidd Taliep

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1574442

1,723 views

Original Research

Published on 20 Aug 2025

Exploration of the path of digital technology empowering the sustainable development of alumni football—a study based on ordinal logistic regression analysis

in Sports Management, Marketing, and Economics

Jiao Wang

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1613339

1,571 views

Correction

Published on 30 Jul 2025

Correction: Are our cities falling behind? A German perspective on the supply for year-round green exercise

in Sports Management, Marketing, and Economics

Konrad Reuß
Christopher Huth

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1654443

1,677 views

Original Research

Published on 30 Jul 2025

The impact of digital payments on sports lottery consumption decisions based on the moderating role of the business environment

in Sports Management, Marketing, and Economics

Xinxin Zhang
Lumin Liu
Tianpei Li

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1628010

2,448 views