Frontiers in Sports and Active Living | Sports Management, Marketing, and Economics

Original Research

Published on 21 Oct 2025

Optimizing winter sportswear design and service priorities in China: a multi-model assessment

in Sports Management, Marketing, and Economics

Kun Yang
Wenduo Liu
Zhengxue Song

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1627600

166 views

Brief Research Report

Published on 21 Oct 2025

A case study on the impact of Ramadan on biomechanical and physiological markers in a female collegiate student-athlete

in Sports Management, Marketing, and Economics

Joseph Amitrano
Tariq Ameer
Gina Lewandowski
Lauren Calabrese
Dhruv R. Seshadri

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1576424

524 views

Original Research

Accepted on 20 Oct 2025

Construction and Empirical Study of China's Snow Sports Evaluation Index System

in Sports Management, Marketing, and Economics

Nuo Yi
han xue
sen Qiu

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1619136

Original Research

Accepted on 20 Oct 2025

Do Sports Develop Leadership? The Impact of College Varsity Sports on Leadership Capacity and Self-Efficacy

in Sports Management, Marketing, and Economics

Benjamin P. Correia Harker
Lindsey M. Clark
Jacob John Capin

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1691139

Review

Accepted on 07 Oct 2025

SPORT EVENTS' IMPACT AND LEGACY ON QUALITY OF LIFE

in Sports Management, Marketing, and Economics

Haohan Xu
Shintaro Sato

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1681463

174 views

Policy and Practice Reviews

Published on 03 Oct 2025

The legal and economic aspects of the “Esports Illusion”—why competitive gaming fails to become an independent industry

in Sports Management, Marketing, and Economics

Pál Novák
Balázs Hohmann
Dávid Sipos
Gergely Szőke

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1636823

2,098 views

Original Research

Published on 02 Oct 2025

Mapping sponsorship portfolios in esports: implied strategic continuity and diversification in the league of legends pro league

in Sports Management, Marketing, and Economics

Pengyu Zhu
Agudamu
Siyuan Zhao
Yang Zhang

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1601238

1,702 views

Conceptual Analysis

Published on 02 Oct 2025

Augmented authenticity in athlete branding through human-AI co-production

in Sports Management, Marketing, and Economics

Hans Westerbeek

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1643885

2,190 views
1 citation

Original Research

Accepted on 01 Oct 2025

The Psychological Mechanisms of Spectator Experience: A Pathway Model of Immersion, Identification, and Sport Consumption Behavior

in Sports Management, Marketing, and Economics

Xiaogan Chen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1659416

150 views

Review

Published on 23 Sep 2025

The costs of participation in and delivery of community sport in Australia—a narrative review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Rochelle Eime
Katherine Owen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1641527

2,320 views

Editorial

Published on 19 Sep 2025

Editorial: Multidimensional development of student-athletes: new perspectives on dual career

in Sports Management, Marketing, and Economics

Ricardo T. Quinaud
Mojca Doupona
Flavia Guidotti
Laura Capranica

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1701681

1,356 views

Review

Published on 15 Sep 2025

Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Thomas van Schaik

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1642180

2,759 views

Brief Research Report

Published on 12 Sep 2025

Advancing NFL win prediction: from Pythagorean formulas to machine learning algorithms

in Sports Management, Marketing, and Economics

Caroline Weirich
Jun Woo Kim
Youngmin Yoon
Seunghoon Jeong

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1638446

3,964 views

Brief Research Report

Published on 10 Sep 2025

Redefining the draft pick valuation in the National Football League

in Sports Management, Marketing, and Economics

Bryce Hadley
Jun Woo Kim
Marshall Magnusen
Kyoung Tae Kim

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1628223

1,412 views

Original Research

Published on 05 Sep 2025

Impact of a hybrid exercise intervention on subjective happiness and self-perceived health of workers: a case study

in Sports Management, Marketing, and Economics

José M. Núñez-Sánchez
Carmen Sarah Einsle
Jorge López-Fernández
Víctor Jiménez Díaz-Benito

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1569455

1,685 views

Original Research

Published on 29 Aug 2025

From recruitment to enrollment: understanding student-athletes’ college choice decisions

in Sports Management, Marketing, and Economics

Anas Al-Fattal
Eddie G. Walker II
Anita M. Gust

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1652581

2,235 views