Frontiers in Sports and Active Living | Sports Management, Marketing, and Economics

Original Research

Published on 15 Apr 2026

Spectator attendance without spectators: stakeholder insights from a national athletics championships

in Sports Management, Marketing, and Economics

Monika Písečná
Iveta Cihová

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1818383

Original Research

Published on 13 Apr 2026

Money, morality, and nationalism: the contested sponsorship of the Falsterbo horse show

in Sports Management, Marketing, and Economics

Jesper Karlsson

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1741781

Editorial

Published on 08 Apr 2026

Editorial: Integrative perspectives on the student-athlete experience: a multi-disciplinary focus

in Sports Management, Marketing, and Economics

Eddie G. Walker II
Anas Al-Fattal

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1835996

323 views

Brief Research Report

Published on 07 Apr 2026

The international student-athlete life: risk factors, stressors, and mental health; a brief research report

in Sports Management, Marketing, and Economics

Dimitra Galbierz
Anastasios Kaburakis
Jesse J. Helton

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1712505

413 views

Original Research

Published on 01 Apr 2026

Sustainability of top-performance athletes’ mental health and career retirement support services: European major sports organizations’ perspective

in Sports Management, Marketing, and Economics

Flavia Guidotti
Francesca Di Rocco
Cristian Romagnoli
Simone Ciaccioni
Sabrina Demarie
Laura Capranica
Elvira Padua

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1722556

194 views

Conceptual Analysis

Accepted on 30 Mar 2026

Organizational Culture and Sport: A Narrative Review and Proposed Synthesis Framework

in Sports Management, Marketing, and Economics

John Cairney
Stephen Townsend
Zoe Harrison
James Woodforde
Kai Wheeler
Samantha Mulcahy
Sjaan Gomersall

Frontiers in Sports and Active Living

Original Research

Accepted on 26 Mar 2026

Student-Athlete Dual Careers in South African Public Universities: Insights from an Ecological Perspective

in Sports Management, Marketing, and Economics

Funani Mabala
Siphesihle Vundisa
Karabo Maila
Siphokazi Mbali
Natasha Janse van Rensburg

Frontiers in Sports and Active Living

Brief Research Report

Published on 20 Mar 2026

Exploring the determinants of salary valuations in women's professional soccer

in Sports Management, Marketing, and Economics

Thadeu Gasparetto

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1720173

297 views

Original Research

Published on 03 Mar 2026

Perceptions of instructor quality, loyalty and recommendation intentions in fitness centers: a comparative analysis by role and users characteristics

in Sports Management, Marketing, and Economics

Francisco Campos
Daniela Almeida
José Aleixo
Diogo Aveiro
Viorel Petru Ardelean
Vlad Adrian Geantă
Fernando Martins

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1731975

514 views

Original Research

Accepted on 24 Feb 2026

"Burying the Proud Part of My Body" A Chinese Student-Athlete's Autoethnography from Concussion Recovery to Role Exit

in Sports Management, Marketing, and Economics

Zichen Zhuang
Hongjiang Wang

Frontiers in Sports and Active Living

Review

Published on 18 Feb 2026

Transferability of the first-mover advantage to individual sports: a conceptual and theoretical analysis

in Sports Management, Marketing, and Economics

Florian Riegler
Frank Daumann

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1635647

296 views

Original Research

Published on 12 Feb 2026

Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship

in Sports Management, Marketing, and Economics

Olga Kolotouchkina
Luis Leardy
Javier Pérez-Tejero

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1718212

1,079 views

Original Research

Published on 09 Feb 2026

Exploring the gap: attitudes vs. purchasing behavior in sustainable outdoor sports apparel

in Sports Management, Marketing, and Economics

Josef Voráček
Daniel Opelík
Jana Veselá
Petra Hospodková

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1736169

1,074 views

Original Research

Published on 06 Feb 2026

The impact of the digital economy on the green transformation of the sports industry: the moderating role of marketization of data factors

in Sports Management, Marketing, and Economics

Xinxin Zhang
Zhilei Cui
Liqun Jiang
Huimin Ding
Lu Zhong

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1728840

1,146 views

Original Research

Published on 26 Jan 2026

Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study

in Sports Management, Marketing, and Economics

Dina El-Shihy

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1747465

1,634 views

Original Research

Published on 26 Jan 2026

Efficiency and determinants of science and technology investment in Chinese competitive sports: a provincial DEA-Tobit analysis

in Sports Management, Marketing, and Economics

Rui Xia
Shihan Lu
Lunan Zhao

Frontiers in Sports and Active Living

doi 10.3389/fspor.2026.1738361

1,160 views

Conceptual Analysis

Published on 15 Jan 2026

From NIL to real estate: strategic revenue adaptation in the post-house era of college athletics

in Sports Management, Marketing, and Economics

Nikolas R. Webster
Jeffrey Carr

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1728507

3,036 views

Original Research

Published on 12 Jan 2026

Transitioning to life after sport: empowering former college varsity athletes to live more healthfully

in Sports Management, Marketing, and Economics

Linda B. Piacentine
Taylor L. Wolf
Jacob J. Capin

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1713432

2,574 views

Editorial

Published on 12 Jan 2026

Editorial: Navigating sustainability: addressing esports winter challenges

in Sports Management, Marketing, and Economics

Jeffrey Levine
Csilla Csukonyi
Michael Wagner
Dávid Papp

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1766689

811 views

Original Research

Published on 10 Dec 2025

An analysis of the market for diving certificates

in Sports Management, Marketing, and Economics

Frank Daumann
Julian Alexander Klöcker
Malte Schurade

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1696686

1,793 views

Original Research

Published on 05 Dec 2025

Trust and mistrust in fan relationship management: survey evidence on Russian football fans

in Sports Management, Marketing, and Economics

Kristoff Reichel
Ilia Sannikov
Christian Brandt
Markus Kurscheidt

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1715122

2,276 views

Conceptual Analysis

Published on 04 Dec 2025

Sports Industry 5.0: reimagining sport through technology, humanity, and sustainability

in Sports Management, Marketing, and Economics

Dag Øivind Madsen
Ekaterina Glebova

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1640362

4,055 views
2 citations

Original Research

Published on 21 Nov 2025

Characteristics of sports brand content on social media and their effects on consumers

in Sports Management, Marketing, and Economics

Yue Liu

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1721424

5,737 views

Original Research

Published on 18 Nov 2025

Do sports develop leadership? The impact of college varsity sports on leadership capacity and self-efficacy

in Sports Management, Marketing, and Economics

Benjamin P. Correia-Harker
Lindsey M. Clark
Jacob J. Capin

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1691139

2,941 views

161 articles

articles

Spectator attendance without spectators: stakeholder insights from a national athletics championships

Money, morality, and nationalism: the contested sponsorship of the Falsterbo horse show

Editorial: Integrative perspectives on the student-athlete experience: a multi-disciplinary focus

The international student-athlete life: risk factors, stressors, and mental health; a brief research report

Sustainability of top-performance athletes’ mental health and career retirement support services: European major sports organizations’ perspective

Organizational Culture and Sport: A Narrative Review and Proposed Synthesis Framework

Student-Athlete Dual Careers in South African Public Universities: Insights from an Ecological Perspective

Exploring the determinants of salary valuations in women's professional soccer

Perceptions of instructor quality, loyalty and recommendation intentions in fitness centers: a comparative analysis by role and users characteristics

"Burying the Proud Part of My Body" A Chinese Student-Athlete's Autoethnography from Concussion Recovery to Role Exit

Transferability of the first-mover advantage to individual sports: a conceptual and theoretical analysis

Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship

Exploring the gap: attitudes vs. purchasing behavior in sustainable outdoor sports apparel

The impact of the digital economy on the green transformation of the sports industry: the moderating role of marketization of data factors

Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study

Efficiency and determinants of science and technology investment in Chinese competitive sports: a provincial DEA-Tobit analysis

From NIL to real estate: strategic revenue adaptation in the post-house era of college athletics

Transitioning to life after sport: empowering former college varsity athletes to live more healthfully

Editorial: Navigating sustainability: addressing esports winter challenges

An analysis of the market for diving certificates

Trust and mistrust in fan relationship management: survey evidence on Russian football fans

Sports Industry 5.0: reimagining sport through technology, humanity, and sustainability

Characteristics of sports brand content on social media and their effects on consumers

Do sports develop leadership? The impact of college varsity sports on leadership capacity and self-efficacy